The big market cake of the Internet of things has attracted many enterprises. Especially in this early stage, it is a period of "everything is possible". Therefore, many enterprises have the vision of becoming "bat in the era of the Internet of things". In fact, does the Internet of things have such good prospects for existing small and medium-sized enterprises or entrepreneurs? Recently, the author had an in-depth exchange with Zou Donghai, marketing director of Huapu microelectronics.
The Internet of things is not a black technology, but an integration of existing industries
Many people think that the Internet of things is a cool black technology. In fact, it is not. Because the Internet of things has not reached a revolutionary level in terms of technology. Various technologies of the Internet of things, such as sensors, RFID, wireless communication technology, cloud platform and artificial intelligence, are not new concepts. However, if these technologies can be well integrated and applied, it will bring unexpected chemical reactions, This is the charm of the Internet of things. Zou Donghai said that to do a good job in the Internet of things from the technical level, we only need to solve the two core needs of the Internet of things - Compatibility and stability.
Compatibility means compatibility with various standards. Strictly speaking, this is not a technical issue, but a game between the interests of manufacturers.
Stability is to ensure the stable operation of Internet of things products and solutions, which is particularly important for the industrial field. For example, the wireless technologies (WiFi, ZigBee) on the market now have defects in this aspect. For example, some ZigBee products have a 10% or more probability of being disconnected after restart, which needs to be handled manually. These problems will undoubtedly reduce the user's experience.
The threshold for new entrants to join the Internet of things has become higher
Zou Donghai said that although many enterprises want to actively embrace the Internet of things, they find that they have no way to start, because the content of the Internet of things is too broad, and the more broad it is, the harder it is to do well. The difficulty and complexity of the Internet of things increase the threshold for the layout of Internet of things enterprises.
The products of the Internet of things are being schematized
A few years ago, there was a wave of smart hardware in China, and a large number of manufacturers of smart hardware products such as smart light bulbs, smart sockets and smart water bottles emerged. Few of these enterprises can survive now. Of course, there are many reasons for this result. However, the understanding of the Internet of things by enterprises is biased, and the thinking that the Internet of things is only a explosive product is one of the important reasons. Because the customer's demand for the Internet of things is a complete set of solutions, not just a single product. For example, Huapu microelectronics originally shipped hundreds of millions of RF chips annually, but it launched the CMP link overall solution for the Internet of things business, which can help customers save time and cost as much as possible. The schematization of IOT products increases the R & D time and input cost of enterprises, which increases the first threshold for enterprises to enter the Internet of things.
The profit cycle of Internet of things becomes longer
After the Internet of things product scheme, the industrial chain involved by enterprises has become longer, so the investment has increased a lot. Moreover, the business model of the Internet of things is also changing. More and more enterprises pay more attention to the later data operation in order to meet the market demand. All these factors have contributed to the lengthening of the profit cycle of the Internet of things project. Longer profit cycle requires more cash flow to maintain normal operation at the initial stage, which is the second threshold of the Internet of things.
IOT needs more industry accumulation
The Internet of things is a deep integration of software and hardware. If enterprises want to do a good job in the Internet of things project, they need to have a deep understanding of various application fields. For example, not long ago, the application of "cow estrus monitoring" attracted the attention of many people in the Internet of things industry. The author understands that the project can determine whether the cow is estrus by monitoring the number of steps of the cow. A simple example exposes the knowledge barriers between different industries. Not to mention that every industry has different technical standards, channel barriers formed by different enterprises and many other industrial barriers, which is the third threshold of the Internet of things.
In conclusion, the increase in the threshold of the Internet of things is not a bad thing, because the existence of these thresholds can reduce speculation and provide a growth soil for enterprises that can reliably research and develop technologies and solutions.
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